“Fake” stats give PR companies something to point at and tell artists “see? We’re totally worth $800 a week.” It’s a way to guarantee success in world where music marketing is becoming increasingly obsolete.
And who gets paid to generate a following for artists? That’s right, PR Firms. In a world where money is generated by “pay per click” or “pay per view”, big digital followings can literally translate into cold hard cash (and that’s fucking real). As full-time musician, label owner and occasional blogger I can attest to the power that a sizable social media following can have on getting blog features and gig offers. What’s more, these “fake” user accounts take up resources that SoundCloud must pay for and, in the face of massive, fatal DMCA takedown demands, pose a substantial threat to the company’s ability to attract capital.Īrtists, on the other hand, stand to profit quite a bit from inflated stats.
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Even if SoundCloud were to offer secret marketing campaigns that increase the stats of pro subscribers, it wouldn’t influence new subscriptions, the bread and butter that keeps the big investor money coming in.
SoundCloud makes their money two ways: through subscriptions and investors. SoundCloud, unlike MOST streaming sites, does not offer advertising on their page so they don’t stand to gain money through content views like YouTube or Pandora. I know this because I know exactly who is generating those plays and how they’re doing it.įirst, its important to understand who profits from these inflated stats.
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